Classico wanted to be the jarred sauce of choice for more consumers — even those who prefer to make their pasta sauce from scratch. They also wanted to breakthrough and really stand for something again as a brand.
Nonnas For The Win, launched our new creative platform, “Second Only To Yours,” where Classico admits a bold truth: that no store-bought pasta sauce would ever be equal to homemade. We wanted to remind people that short of making sauce at home, Classico is the next best thing.